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How to Advertise an Airline

Southwest Airlines 1972…

There is much to be said in the old adage “They don’t make them like they used to”. I’d suggest that’s the case in this advertisement from 1972 by the Southwest Airlines which was made, incidentally by the creator of the 80s TV series Magnum PI.
I would venture a guess that their uniforms kept passengers awake during the safety spiel…

Here’s some retro heaven for your weekend…


  1. v says:

    Disagree, ; she wouldn’t have kept me awake to be honest. And herein lies the lesson…

    The mistake here is that the makers at this time were male so they assume that this would have an impact on everyone because it would on them. But of course it didn’t.

    Approx 50% of the passengers would be female and a percentage of the male passengers would be gay, a smaller percentage of females would be gay , admittedly. So this campaign would only appeal to about 47% of the potential clients.

    As a business woman owner, 47% of a client base wouldn’t work for me. I’d ditch it for something more effective and all inclusive . :)

    July 4, 2014 @ 6:21 pm

  2. Rod says:

    A great slice of retro - it takes you back to a time when travel was something special rather than to be taken for granted.
    Don’t you just love the colour saturation of the film too . . .

    July 5, 2014 @ 7:28 am

  3. miles says:

    Thanks for the lesson..

    July 5, 2014 @ 11:49 am

  4. miles says:

    The feel of the film quality from that period always draws me in, brings to mind an old favourite ‘Crystal Voyager’ about surfers in California circa ‘71-’72. As far from hi-def as you can get but there is a warmth to it that cannot be matched.
    Looking at these adverts from the period does indeed recall a time when travel appeared exciting even if in reality it wasn’t. Now, it isn’t and you know well in advance that any excitement will quickly subside at airport check-in.

    July 5, 2014 @ 11:54 am

  5. v says:

    Miles , it’s what I do best :)

    …. Tall lad! pay attention at the back there!

    July 5, 2014 @ 12:01 pm

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